Doritos : Power of the Crunch

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"Power of the Crunch" is a comedic take on the idea that people are corrupted by ultimate power. In less than 30 seconds, the main character spirals through a series of extreme indulgences and ultimately self-destructs."The idea that you can make your own spot with a potential run on the Super Bowl was very enticing," says Director Eric Heimbold. "Conceptually, I wanted to tell a story that's edgy and funny – and inspired conversation. This project also enabled me to use the skill sets I've gained from my work in music videos in terms of storytelling and finding creative solutions."