Burger King : Dropped Wallet Stunt

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The scheme goes like this. Someone drops their wallet in a high-traffic pedestrian area. When an unsuspecting passerby picks it up and tries to return it to the BK agent, they respond, "Keep it. It's on The King." Inside, there's a note from The King to keep the wallet, cash ranging from a $1 bill to $100 bill, a gift card to Burger King, a "driver's license" featuring The King, and a map of Burger King restaurants in the area in which the wallet was dropped.