INI John Cooper Works : Braking parachut

INI John Cooper Works : Braking parachut

information

<p>In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.</p>

<p>Headline and copy text: The fastest MINI ever. – Even with the brakes on.</p>

credits

Advertising Agency (Name, City, Country): Draftfcb/Lowe Group, Zurich, Switzerland
Agency website: http://www.lowe.ch
Creative Director: Florian Birkner
Art Director: Fredric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Short URL: http://bes.tw/5fo
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campaign