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DHL Online Tracking : Mouse cursor - Courier (Making of)

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To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijingâ€™s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel!

credits

Agency: Ogilvy & Mather, Beijing
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li
Copywriter: Yue Song
Account Service: Mary Jane Butler, Raina Zhang

Short URL: http://bes.tw/597

DHL Online Tracking : Mouse cursor - Courier (Making of)

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