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DHL Online Tracking : Mouse cursor - Van (Making of)

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This â€˜mobileâ€™ on-ground communication makes clever use of a large silhouette of a computer cursor installed on a fleet of DHLâ€™s runner vans, which shuttles around the Beijingâ€™s Central Business District to announce DHLâ€™s â€˜24-7â€™ online tracking attribute.

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Agency: Ogilvy & Mather, Beijing, Group Executive Creative Director: Nils Andersson, Executive Creative Director: KweiChee Lam, Creative Director: Michael Wong, Art Director: Michael Wong, XiaoChen Li, Copywriter: Yue Song

Short URL: http://bes.tw/596

DHL Online Tracking : Mouse cursor - Van (Making of)

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