ESPN : Eyeballs
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<p>Brief: ESPNâs up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.</p> <p>Solution: We re-designed actual sports-balls to look like âHUMAN EYEBALLSâ. A basketball, football and baseball. Each ball had a messsage on the back which read: âESPN. You canât get closer.â They were sent with a letter (detailing the up-close camera coverage and ratings) inside a box titled with the name of the ball.</p> <p>Results: This DM [direct marketing] resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favorable environment for the subsequent sales process.</p>
Short URL: http://bes.tw/4ue
