<p>A replica of a prison cell was toured around venues in the five boroughs of London where gun crime is most prevalent within black communities. The prison cell enabled young people to get a real perspective on what it would be like to be in a prison cell, challenging them to think about all the things they will leave behind if they end up in prison.</p>
Product : Trident
Agency : Miles Calcraft Briginshaw Duffy
Creatives :
* Paul Briginshaw and Malcolm Duffy (Executive Creative Director)
* Lee Smith (Art Director)
* Nick Bird (Copywriter)
Country : United Kingdom
Other Credits : Model Makers: Dynamic 3
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