Wrigley 5 Gum : Behind The Scenes of Wrigley’s 5 Rain, Cobalt and Flare

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<p>The Mill LA are extremely proud to showcase their talents on the epic branding promotion for Wrigley’s 5. A stylish marketing campaign of 3 spots was formulated presenting chewing gum as designer and director Dante Ariola’s treatment focused on a similarly stylish theme – a cinematic, slightly dark, futuristic world, where people go in search of the ultimate sensory experience.</p>

<p>2D was led by Chris Knight who has a long term relationship with Dante, having worked on previous, award winning jobs with him alongside the designer Christopher Glass. Rob Petrie and Rob Kolbeins were instrumental in 3D production. Their work focused on enhancing 15 scale models of the sets shot in the studio and also developing entirely 3D sequences into which actors and props were then added.</p>