'i.beat blaxx' a very unfortunate name for a product

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A German company, TrekStor named one of its MP3 players "i.beat blaxx". When they realising what this meant in English, they changed it to simply blax. <a href="http://www.trekstor.de/en/products/detail_mp3.php?pid=74" target="_blank">i beat range</a>