KISS : All Natural Tobacco
information
This controversial print advertisement was launched by Kiss cigarette in Israel as it brand promotional campaign. The Health Ministry of Israel had filed a formal complaint against this series of advertisements. The complaint alleged that the cigarette-packet figures bear a resemblance to human beings and consequently the images violated the law against the use of human figures in tobacco advertising. It also alleged that that the essential health warnings, which must take up one third of the surface area of cigarette packets, were absent. The campaign had also attracted complaints on the ground that the advertisements were obscene.
credits
Via www.adpunch.org/
Short URL: http://bes.tw/14v
