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WWF : Black cloud

campaign

WWF : Black cloud

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While the Chinese economy is booming, the skies above its cities are darkening. One of the biggest causes is the phenomenal growth in the number of cars and exhaust emissions. To kick off their "20 tips for sustainable development" campaign and drive people to their 20to20.org mini-site, WWF expressed one tip in dramatic fashion by inflating a huge black cloud shaped balloon behind a car to illustrator the pollution produced by car emissions. Along with an increase in new volunteers, WWF recieved coverage of the event in a number of Chinese newspapers as well as on CCTV 9, Beijing TV, Phonexix TV; even international news stations as far away as Deutsche Welle Broadcasting in Germany and Al Jazeera in the Middle East.

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Via adsoftheworld.com/

Short URL: http://bes.tw/0my

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