121.ro : Tree
information
This Christmas, don't drink and drive. An initiative of 121.ro subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police. The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.
credits
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania Creative Director: Jorg Riommi Head of Art Direction: Daniela Nedelschi Art Director: Laura Iane Copywriter: Theodora Szabo Production: Adrian Codreanu Account Manager: Anca Luca Released: December 2008 Via adsoftheworld.com
