Hotel de Glace of Canada : Frozen messengers
information
Objective: Promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada. Issue: The Hôtel de Glace is a green project so the campaign as to be too. Solution: They put a lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly. A green way to interact with the environment of the population.
credits
Advertising Agency: anecdote marketing, Quebec, Canada Creative Director: Simon Allard Art Director / Photographer: Simon Veilleux Released: January 2010 Via adsoftheworld.com
