Shiner Beer : Foreign Beer Exchange, Austin City Limits Festival 2009
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Heineken is a major sponsor of the Austin City Limits music festival, which means Shiner beer, the local favorite, can't be served on the festival grounds. So in order to defend Shiner¹s turf, the Foreign Beer Exchange Program was born. Concert goers were given Shiner wooden nickels, good for free Shiner at the Foreign Beer Exchange Program Headquarters. The headquarters housed porta potties where people could relieve themselves of the lesser, foreign beer, and ³exchange² it for an ice-cold Shiner.
credits
Creative Directors: Cameron Day, James Mikus Art Director: Beau Hanson Copywriter: Tannen Campbell Released: October 2009 Via adsoftheworld.com
Short URL: http://bes.tw/g0z
