Paramageddon 2012 : Zombie
information
PHARMAGEDDON 2012 (http://www.pharmageddon2012.com) . It combines direct mail, email, videos (http://www.youtube.com/pharmageddon2012), blogs (http://pharmageddon2012.wordpress.com/), ads, and twitter (http://twitter.com/phrmageddon2012) streams. The campaign was directed at pharmaceutical companies and highlights the mistrust between big pharma and physicians.
credits
Morning (http://www.fridaymorning.com) and S+R Medical Communications (http://www.srmedcom.com)
Short URL: http://bes.tw/fsv
