HealthCity fitness centre : Wrongly addressed mailing

HealthCity fitness centre : Wrongly addressed mailing

information

For HealthCity fitness we deliberately delivered mailings to the wrong address: people received the envelope intended for their neighbor. This way they got some exercise by doing what good neighbors do: by putting the envelope next door.

credits

Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Geert De Rocker
Copywriter: Tom Berth
Published: October 2009
Via adsoftheworld.com
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