The Economist : Health club
information
For the latest “City Blitz” (previous cities included Philadelphia & Seattle) effort from the Economist, this poster hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.
credits
Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Bill Bruce Senior Creative Director: Kara Goodrich Senior Creative Director / Writer: Pierre Lipton Senior Creative Director / Art director: James Clunie Illustrator: Nick Dewar Via adsoftheworld.com
Short URL: http://bes.tw/dyd
