Volkswagen : Bank Note Map

Volkswagen : Bank Note Map

information

In order to advertise that BlueMotion goes further with less fuel (spending less money in consequence), Volkswagen used money as a media. They stamped the map on Euros, showing how far you’ll drive with a BlueMotion for the Banknote’s value.

credits

Agency: DDB Berlin, Germany.
Via www.directdaily.com
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