Standard Chartered Bank : AntiHIVirus Software Programme - Episode 4

information

Standard Chartered Bank made a pledge to the Clinton Global Initiative to educate 1 million people about the prevention and spread of HIV & AIDS by 2010. To achieve this, an animated short film was created that chronicles a job interview of Mr. HIV, a virus looking for a job to destroy a human body. Through the story viewers can learn about how to prevent HIV and how to live with the disease. At various stages of the film, viewers were asked to take a simple quiz to test their knowledge and to receive downloadable items. One month after the launch, over 140,000 people have signed up and educated themselves by taking the quiz - well on their way to reaching their goal.

Check out the site: http://www.vir.us