ChicagoNow.com : Arresting Tales blog
information
To create awareness of the ChicagoNow.com blog “Arresting Tales” (http://www.chicagonow.com/blogs/arresting-tales/) which is written by an actual Chicago police officer, zig dressed up 10 shackled “prisoners” in orange jumpsuits that read “Check out Arresting Tales at ChicagoNow.com.” Accompanied by a “cop,” they wandered up and down Chicago’s tony Michigan Avenue, to the delight (and sometimes concern) of passersby. Ironically, the “prisoners” were stopped by a real police officer, who, after ascertaining that they did not need a permit, informed them they were free to carry on. Curious onlookers inquired about the so-called delinquents roaming the city throughout the day, snapping photos and building buzz for Chicago’s largest blog network.
credits
Advertising Agency: Zig, Chicago, USA Creative Director: Stephen Leps Art Director: Janay Blazejewski Copywriter: Natalie Taylor Strategist: Ryan Wilson Team Leader: Carlie Naftolin Via adsoftheworld.com
Short URL: http://bes.tw/d3a
