Porsche : Porsche Panamera - Family
information
Porsche Cars North America and Cramer-Krasselt/Chicago have launched the integrated effort for Porsche’s first four-seat sports car – the Panamera. To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand’s most valuable assets—its heritage and history—to welcome the Panamera to the family and reinforce the Porsche portfolio. The effort is part of the fully integrated “Welcome to the Family” launch campaign including television (please see the :60 spot attached), print, a new website ( www.porscheusa.com/family ), mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary.
credits
Advertised brand: Porsche Cars North America Advert title(s): Family Tree Translation of headline to English: Family Tree Advertising Agency (Name, City, Country): Cramer-Krasselt, Chicago, U.S.A. Agency website: http://www.c-k.com Chief Creative Officer: Marshall Ross Ass. Creative Director/Copywriter: Rick Hamann Art Director: Matt Spett; Luke Partridge Copywriter: Gary Doyle Production Co: @RadicalMedia Director: Jeff Zwart Published/Released (Month, Year): October, 2009
Short URL: http://bes.tw/d2k
