Levi's salutes Nobel's female five Levi's and Wieden + Kennedy Portland created this ad in recognition of the record five women who won Nobel prizes this year- Elinor Ostrom (Economics), Elizabeth Blackburn and Carole Greider (Medicine), Ada Yonath (Chemistry), and Herta Mueller (Literature). 39 women have won 40 Nobels (Marie Curie won twice!) since the prize was created in 1901.
Agency: Wieden + Kennedy, Portland Client: Levi's Executive Creative Director: Susan Hoffman Executive Creative Director: Mark Fitzloff Creative Director: Tyler Whisnand Creative Director: Danielle Flagg Copywriter: Tyler Whisnand Art Director: Steve Denekas Typographer: Azsa West