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Bacardi : Island

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The new "Island" TV Spot. See what happens when friends get together and build the perfect party island! Part of the "Spirit of Bacardi" campaign.

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Creative Type:Television
Agency:RKCR/Y&R
Advertiser:Bacardi 
Project name: Island 
Brief: Reconnect Bacardi with its core audience by standing for something true to the brand that 20-something drinkers will find relevant and motivating 

Client: Jeff MacDonald, Global Brand Director, Bacardi 
Copywriter: Mark Waldron 
Art director:Dave Godfree 
Planner: Angie Ma 
Media company: Universal McCann 
Media planner: Scott Neilson 
Production company: Rogue 
Director: Sam Brown 
Editor: James Rosen at Final Cut 
Post-production company: The Mill 
Audio post-production company: Factory Studios
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