Canesten : Stickers ambient
information
Our goal was to communicate that Canesten is the best solution for athlete’s foot. The symptoms of athlete’s foot are itchy feet and flaked skin. We used walls in town with shattered plaster and places with scratched surface where we drew the outline of a foot and sticked a label in the form of a Canesten tube. The idea was supported with double-meaning headlines, which pointed out the similar problem of plaster and foot – shattered plaster and flaked skin.
credits
Advertising Agency: MARK BBDO, Bratislava, Slovakia Creative Director: Dávid Slimák Art Director: Lukáš Karásek Copywriter: Juraj Chmel Account manager: Dana Adamovičová Published: September 2009 Via adsoftheworld.com
Short URL: http://bes.tw/cw4
