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Haagen-Dazs : Melt Together

information

Filmed in Kiev with the Ukrainian National Ballet and set to the delicate sounds 'Open Up Your Door' by singer/songwriter Richard Hawley. The ad features a young couple sitting quietly in the rafters of a concert hall watching a performance of Swan Lake, performed by members of the Ukrainian National Ballet. The couple seal their tender moment by sharing a pot of Häagen-Dazs.

credits

Project name: Melt Together 
Client: Abigail Marr, Senior Brand Manager 
Agency: TBWA London Brief: Return Häagen-Dazs to its iconic status as the intimate adult ice cream 
Writer: Graham Cappi 
Art director: James Gillham 
Planner: Kate Reading/Tom Morton 
Production company: Independent 
Director: Phillipe André 
Music: STREAM\Music
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