CSX : Breathe
information
A new CSX TV spot developed by Mullen in Winston-Salem, N.C., emphasizes the benefits of rail on the environment in a whole new way. Titled Breathe, the only sound heard is people taking deep breaths during quick cuts of them during various activities. The copy informs viewers that CSX trains can move a ton of freight 436 miles on one gallon of gas and, by using less fuel, CSX reduces emissions into the air — which is good news for anyone who breathes.
credits
Agency: Mullen, Winston-Salem Group Creative Director: Mark Fisher Copywriter: Nate Hafer Art Director: Justin Mace Agency Producer: Peter Hullinger Production Company: Park Pictures, New York Director: Joaquin Baca-Asay Executive Producer: Jackie Kelman Bisbee DP: Joaquin Baca-Asay Editor: Avi Oron @ Bikini Edit Telecine: CO3 Colorist: Billy Gabor VFX: Brickyard Music: Stimmung Music Producer: Kelly Fuller Audio Post: Audio Engine Audio Mixer: Rob DiFondi
Short URL: http://bes.tw/bwx
