Parkinson’s Victoria : Skill Tester
information
The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.
credits
Advertising Agency: DDB/Rapp, Melbourne, Australia Executive Creative Director: Grant Rutherford Group Creative Directors: Ruben Cirugeda, Glen Dickson Account Service: Tess Doughty, Melissa Fullerton Via www.ibelieveinadv.com
Short URL: http://bes.tw/98w
