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Are you secretly yearning for Change?

Commercials director Adrian de sa Garces of Velocity has directed a new ad for a paint company that hinges on the premise of a dreaming about a more inspired and colorful life.

Amid the humdrum routine of everyday life one is inclined to disregard and repress certain impulses that, when taken into account, may lead to a more fulfilling life. We get caught up, lost. Dreams are often the vehicle through which these impulses are communicated. Furthermore, we’ve all woken from our dreams somewhat disappointed at finding ourselves in bed - or on the couch for that matter. Wishing we had retained something tangible of the experience, that it had been real, yet nevertheless having been privy to ideas that if implemented, might prove useful to us.