10th Annual Newport Beach Film Festival : Andy Hall of Elastic and a52 Directs Theatrical Opening

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The fully computer-animated opening was designed by Hall to look and feel like one of the epic stop-motion masterpieces of Terry Gilliam or Tim Burton.  The content artfully presents a take-off of the strangely similar aesthetic of studio titles – like Hollywood with a dramatic twist - that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm.
 
<p>Our complete story on this project follows below, and as you'll see, it includes these comments from RPA creative director Scott McDonald (along with a lot of perspective info from Andy himself):   
"Andy Hall is a mix of pure enthusiasm and sheer talent.  Our client understood and supported what we were trying to do and believed in the artistry of the project.  Elastic, Andy and a52 contributed such a sharp point of view - the very first ingredient was world class - we just kept throwing gasoline on that fire.  I got to see this piece play on the biggest movie screen this side of the Mississippi and, let me tell you, it dropped some jaws."</p>