Christina Aguilera Perfumes : Sometimes, it's all you need to wear
information
We've recently launched an ambient campaign for Christina Aguilera's new perfume in Israel. Based on the concept: "Sometimes it's all you need to wear", Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
credits
Advertising Agency Mizbala, Tel-Aviv Yafo, Israel Creative Director: Guy Dayan VP Marketing: Nisso Larden Copywriter: Dori Ben Israel Art Director: Liat Abad, Lucy Glazen Photography & Post: Guy Raz, Tomer Kraus Account Manager: Shani Cohen Production: Tal Meir, Eliav Mendelson Launched: January 2009
Short URL: http://bes.tw/6in
